TikTokers are changing the narrative around modest fashion

ByMarcella L. Bouffard

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Can a mini skirt be worn modestly? The response is a self-confident sure, when layered around saggy trousers, explains 26-year-previous TikToker Maha Gondal.

Modest trend inspiration has surged on TikTok as effectively as Instagram, with influencers increasing the narrative around what it implies to dress modestly. The hashtag #modestfashion at present has over 1.3 billion sights on TikTok. Gen Z and millennial material creators are major the way, generally leaning away from much more standard dress in, such as abayas and kaftans, and experimenting with manner and layering in a way that provides a present-day spin on modest dressing. And, there is a rising cohort of male modest fashion influencers like Uk-based mostly creator Mohamed Sharif who incorporates conventional Islamic items these types of as the kufis (the shorter, rounded cap that is often employed as a Muslim prayer head masking) into his daily “Scandi-minimalist” aesthetic.

“Gen Z is really experimental and resourceful, and the same goes for modest trend,” states Gondal. “Layering is huge — you can genuinely make any piece of garments do the job.” This opens the doorways to makes not specially focusing on modest shoppers. Gondal, whose TikToks have acquired in excess of 5 million likes, has turned to names this sort of as Ssense, Farfetch and Ganni. It’s essential for manufacturers to understand that modest dressing is not often rooted in religious selection — several people today opt for to gown modestly for other reasons, ranging from own aesthetic criteria to get the job done needs.

It’s a menswear chance, also, which has been discovered by some manufacturers. All Saints, Reebok and Asos are amongst those on the lookout to faucet into the modest manner market place by releasing Ramadan or Eid capsule menswear collections. Ordinarily, these makes tap Muslim and modest influencers to guidance marketing and advertising.

Left: Gondal styled a Versace mini skirt and denim jacket to in shape her modest aesthetic.

Image: Kwame Essien / Taylor Wang


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