LOS ANGELES–(Company WIRE)–May 5, 2022–
GUESS Originals is happy to welcome back again world music celebrity and trend icon, J Balvin, for the GUESS Originals x J Balvin Amor Selection. Impressed by Balvin’s documentary “The Boy from Medellin,” the collection ties into the GUESS DNA of iconic graphics and elevated fabrics although incorporating a deeper emphasis on who Balvin is past the fame, and his journey with mental health. The collection will be out there on Thursday, Could 12, 2022 on guessoriginals.com/ and find GUESS stores.
This press release options multimedia. Perspective the whole launch in this article: https://www.businesswire.com/news/dwelling/20220505005307/en/
GUESS?, INC. ANNOUNCES THE RETURN OF World wide Music Superstar AND Trend ICON, J BALVIN WITH GUESS ORIGINALS x J BALVIN AMOR Collection AND Marketing campaign (Photograph: Enterprise Wire)
Balvin notes, “We’ve been collaborating for a few of a long time now. The chemistry is excellent. We have additional than a small business partnership, it is a friendship – it can be like my household performing with Nicolai and GUESS. This latest collab is all about peace and appreciate – that is what we need to have suitable now.”
Imprinting the common message of “amor y paz” or “peace and appreciate,” the GUESS Originals x J Balvin Amor selection is a revival of joy and positivity. Nicolai Marciano, Director of Model Partnerships for GUESS Originals highlights, “Our partnership with Jose proceeds to give admirers a further relationship to what he cares about whilst honoring GUESS’s heritage of provoking a sense of celebration. The selection functions a common style language rooted in dazzling shades, peace and enjoy – primarily self-love.”
Colin Tilley, director of the campaign online video, shares that “Collaborating with GUESS was a Desire, collaborating with Jose is constantly anything specific and combining them both equally for this epic campaign is one particular for the guides! We desired to celebrate togetherness.”
The collection offers a blend of vibrant and pastel colors in a assortment of uplifting hues. Expressive graphics such as swirl stripes, hearts, and clovers are seen throughout the assortment, introducing to the playful vibe of the capsule. Even though being correct to the brand’s DNA, the men’s assortment options a new get on the GUESS Originals cargo pant with relaxed profile and elevated twill material, as nicely as eco rayon camp shirts that pair with coordinating swim trunks. Main pieces like the denim trucker jacket and carpenter pant had been improved with vivid graphics that speak to the general topic of the capsule. The women’s collection offers an array of straightforward-to-dress in graphic shirts, coordinating swimsuits and tops, and various matching sets. Summery pieces such as the crochet tops and dresses, and dazzling-coloured accessories round out the line and lend to the laid-back again, vibrant way of living of both equally GUESS Originals and J Balvin.
This assortment pushes the great importance of psychological health and fitness for all and consists of a assortment of men’s and women’s items together with pick children’s models. The 47-piece selection ranges from $14 for socks to $148 for the iconic varsity jacket. Glance for the campaign and other GUESS x J Balvin articles in top fashion and life-style journals, at www.GUESS.com, on GUESS’ social platforms, GUESS retail suppliers, outdoor media, and online.
About GUESS?, Inc.
Set up in 1981, GUESS started as a jeans corporation and has considering the fact that properly grown into a global life style manufacturer. Guess?, Inc. models, marketplaces, distributes and licenses a way of living collection of up to date apparel, denim, handbags, watches, eyewear, footwear and other connected shopper goods. Guess? solutions are distributed via branded Guess? merchants as properly as improved section and specialty merchants all-around the planet. As of January 29, 2022, the Corporation straight operated 1,068 retail shops in the Americas, Europe and Asia. The Company’s companions and distributors operated 563 more retail outlets around the world. As of January 29, 2022, the Enterprise and its companions and distributors operated in about 100 nations around the globe. For a lot more information about the Organization, remember to pay a visit to www.guess.com.
About J Balvin
Worldwide superstar, entrepreneur and committed mental health and fitness advocate, J Balvin, is a very-adorned new music icon with wins across Billboard Songs Awards, American Songs Awards, Latin GRAMMYs and a lot of other people. As a Latinx artist, he has steadfastly damaged cultural barriers and become just one of the Top rated 10 most streamed artists globally establishing legions of lovers globally. Hailed by Billboard as “the most significant breakout act Latin music has seen in a lot of years” and Pitchfork as “the facial area of fashionable Reggaeton,” Balvin is top a second era of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres. The 2017 chart topping “Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached world-wide achievement serving as a nod to cultural pleasure. His 2020 shock functionality as section of the Super Bowl halftime clearly show with JLO and Shakira was record creating with an all Latinx lineup. His latest album, JOSE, arrived on the heels of an eventful summer months, pursuing the release of chart-dominating singles “Qué Más Pues?” showcasing Argentinian singer María Becerra, “Que Locura,” and “In Da Getto” showcasing Skrillex. His collaboration with Ed Sheeran in March 2022 on “Sigue” and “Forever My Love” landed him his 34 th and 35 th #1 on Latin Airplay, much more than any other artist in record, cementing him as Latinx music’s most important achievements story of the ten years.
In addition to his quite a few successes in tunes, J Balvin has been a person of the very first Latinx’s to forge partnerships with noteworthy makes across profitable groups. In 2019, he turned the to start with male Latinx guide with a GUESS marketing campaign, followed by the 2020 announcement of his extremely-predicted and thriving J Balvin x Air Jordan 1, which marked him as the initially Latinx artist to have an official collaboration with the iconic Jordan Manufacturer. The next of his collaborations with Jordan Model was introduced in late 2021 with details on launch to occur. An avid gamer, Balvin also produced skins with Fortnite as component of their “Icon Sequence.” His knack for personal design and pioneer tendencies also finds him frequenting entrance rows of trend demonstrates throughout New York and Paris with manufacturers such as Louis Vuitton and Dior. He also built his coveted Met Gala debut in 2021 with Moschino. J Balvin’s newest passion is elevating recognition on the significance of psychological wellness and mental health and fitness methods. He has been outspoken on his personal grapple with despair and anxiousness and hopes to destigmatize the topic and misinformation.
Seeking to mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s aim is to encourage other Latinos to aspiration significant and get the job done really hard to uplift on their own and their communities.
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Speak to: Kaitlyn Quail
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PUB: 05/05/2022 08:00 AM/DISC: 05/05/2022 08:02 AM