Fashion designer James Bush: ‘Any idea is a good idea if it’s well executed’


James Bush was born and elevated in Wellington and studied style at Massey University just before moving to Europe in 2013, the place he lived and worked in between Paris, Brussels, London and Geneva as a womenswear, menswear and costume designer and as a tailor and sample maker. He and his partner returned to Wellington a yr ago when Bush started performing on his namesake womenswear line.

What is the assortment you’ve debuted?

Collection I, 2022 is the 1st complete selection developed underneath my have label, James Bush. It’s a collection of 10 clothes designed to imbue a feeling of sophistication and elegance via skilled tailoring and drape yet with a comfortable and quick experience.

What was your inspiration?

I have labored as equally a menswear and womenswear designer and this collection is a fusion of the two. I like to engage in with the stress and launch amongst masculine and feminine to venture electric power and sophistication in a way that is tasteful and understated. Extra than just about anything, I’m influenced by my prospects: the intelligent and influential ladies who operate at the major tier of politics, business enterprise, and the arts.

How did you to start with get into the globe of design and fashion?

My mom is an architect and so was my grandfather, so I grew up in an surroundings with a strong emphasis on design and the visual entire world. I chose vogue simply because I locate the human system extremely intriguing. Both garments and architecture offer with the area close to the entire body, but the proximity of apparel to the system makes it notably fascinating.

Designer James Bush.


Designer James Bush.

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The collection is modelled by local actress Davida McKenzie, the daughter of Stuart McKenzie and Miranda Harcourt.


The selection is modelled by neighborhood actress Davida McKenzie, the daughter of Stuart McKenzie and Miranda Harcourt.

What was your practical experience like doing work in ateliers throughout Europe?

It was a baptism by fire. In 2013, I moved to Paris to work as an intern in the atelier of Martin Grant, where by I was uncovered to the study of magnificence as a way of living, excellence of execution, and an unbelievable operate ethic. I then moved into a design assistant part in Brussels with David Szeto, which was greatly concentrated on the technical – healthy and lower. The regular European dressmaking competencies I learnt have turn into the foundation of my style and design apply right now. In 2016, I commenced a Master’s in Menswear at the College of Westminster in London. I was taught to analyse present-day society, the zeitgeist and the romantic relationship in between clothes and the body politic. It opened my eyes to the language of aspects, and the cultural that means imbued in the structure possibilities made in clothing.

Why did you choose to return to Aotearoa?

I was completely ready to begin functioning on my own line and I wanted to do that from Aotearoa. There is so substantially white sound in London and Paris. It was time to return residence, and Wellington would give me the place and time to build slowly, organically and sustainably.

The collection features a selection of 10 tailored garments.


The assortment options a variety of 10 personalized garments.

What position do you see trend and structure taking part in in Aotearoa’s recovery from Covid-19?

My selection has been solely generated in Aotearoa, and it was critical to me to work with and aid regional talent. New Zealand’s geographic isolation indicates we are fairly divided from the large brands that dominate substantial road trend overseas. We are in a unique place right here due to the fact there is room to target on and slowly develop genuinely superb do the job that has longevity, and we can have delight in what we’re making. Garments really have a significant part to play in our nation’s restoration from Covid-19 – not just at the source chain level, but also the affect they have on individuals.

What is the ideal piece of vocation assistance you’ve received?

Any idea is a very good idea if it’s perfectly executed, and a outstanding strategy is irrelevant if it’s terribly executed.

Bush launched Collection 1, 2022 in June.


Bush introduced Selection 1, 2022 in June.


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