A New E-Commerce Site Is Giving Ukrainian Fashion Brands Unexpected Opportunity at a Critical Time

ByMarcella L. Bouffard

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As Russia’s assault on Ukraine carries on, several companies are struggling to continue to be afloat, with day-to-working day functions hampered and creation and delivery restricted throughout the place.

But during this exceptionally hard time, there have been countless tales of perseverance and perseverance.

Additional from Footwear News

And this thirty day period, 30 Ukrainian clothing and footwear designers received a massive opportunity to promote their products to a worldwide audience via a new e-commerce website, Angelforfashion.com.

Previous Zappos and Vivienne Westwood govt Jen Sidary introduced the undertaking after a whirlwind monthlong improvement system.

Sidary, who lived in Ukraine in 2020 and was quickly struck by the enthusiasm and creativity of the manner local community there, has been entrenched in the company ever considering the fact that. She sales opportunities Ukrainian Fashion NYC Undertaking, which is supported by the USAID Competitive Economy Program, and allows manufacturers enter the U.S. market place.

Right after Russia attacked Ukraine in February, Sidary understood she had to do more. She leaned into her previous knowledge at Zappos — in which she acquired all factors of the e-commerce small business — and acquired to perform.

“Many men and women have been watching the braveness and power of the Ukrainian persons as they resist and uphold their solid values,” Sidary mentioned. “We’re below to introduce you to a further remarkable drive in just Ukraine: their phenomenal vogue market. They are inspiring, courageous and you will see their values reflected in their creations.”

Right here are a few shoe brand names to store on Angelforfashion.com

How It Started off

Energized by chance pursuing Ukraine’s revolution, Maria Masliy founded the brand name in 2015. “I was a photographer and director who beloved footwear,” she recalled.


Colorful and female, the collection ranges from flats to heels.

Sustainable Tale

The designer just lately introduced an eco-capsule produced of cactus leather.

How It Started

Founded by designer Katya Lysenko in 2016, the designer determined to undertaking into footwear style right after she could not locate the perfect New Year’s Eve Sneakers. She set out to make shoes that ended up the two classy and comfortable.


High heels with a little bit of drama. Elaborations and prosperous products like velvet are integrated all through.

In shape Issues

To fantastic the in good shape of her shoes, the designer personally calculated far more than 300 toes of females in Ukraine.

A lifestyle image from My Twenty Five

A life-style picture from My 20 Five

How It Started

Designer Alina Kachorovska grew up in the shoe organization below the tutelage of her grandmother, who commenced doing the job in a footwear atelier in the late 1950s, and her mother, who oversees production at the factory in their hometown of Zhytomyr. She introduced the brand 7 yrs in the past.


Feminine items that aren’t reliant on traits, but can be worn period following year.

Exceptional Strategy

In addition to the expanding e-commerce business, which now accounts for practically 50% of whole revenue, Kachorovska has three stores in Ukraine, which are blended with the family’s espresso stores

Colorful pumps from Kachorovska fall ’22. - Credit: Courtesy of Kachorovska

Colourful pumps from Kachorovska tumble ’22. – Credit: Courtesy of Kachorovska

Courtesy of Kachorovska

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