Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry


BEIJING, May possibly 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Fashion Week, which concluded in Shenzhen, south China’sGuangdong Province on April 30, shed light on how the dazzling vogue industry blends with stylish factors in garments structure and output through reducing-edge digital technologies.

Photo shows the runway show of the A/W 2022 Shenzhen Fashion Week. (Shenzhen Garment Industry Association)

The fashion 7 days launched the at the moment stylish notion of metaverse for the first time and applied synthetic intelligence, virtual fact engineering and 3D digital modeling to make virtual clothing, forming an on line moreover offline outfits exhibition showcase.

In the course of the fashion week, a electronic practical experience area, a digital manner idol team and a electronic buying system ended up also launched, making the new year clothes and digital dresses exhibit collectively though genuine versions and digital idols interact with each and every other.

In the meantime, specialist customers at home and overseas who watched the display by the on line reside-streaming were able to get the merchandise on-line immediately.

With the development of the digitalization, Shenzhen’s fashion marketplace is establishing toward substantial-end technological innovation, resourceful diversity, model internationalization and stylish goods, mentioned Pan Ming, president of Shenzhen Garment Marketplace Affiliation. 

It is learned that there are 4,100 large-tech enterprises settled in Shenzhen’s Nanshan District, the primary location of the trend week, empowering digitalization of the fashion business. Meanwhile, Lixiu outfits tradition block inside the district has captivated 600 outfits brand names, turning into a accumulating position for initial vogue designers from all over the planet.

In 2021, the business earnings of style industry cluster in Nanshan District arrived at 21.169 billion yuan, up 7.15 p.c year on calendar year.

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