Digital

Highsnobiety Turns Digital Fashion Week On Its Head

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LONDON — Has Highsnobiety cracked the highly divisive online fashion week formula?

It might have: In the midst of long-winded industry talks around the future of fashion weeks and the appeal of virtual runways, the streetwear and lifestyle publication decided to take a step back from it all and come up with a solution of its own.

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It’s called “Not in Paris” and in many ways, it sounds like fashion week cum art fair utopia, as it transcends geographies and art forms to bring together luxury, streetwear, art, music, architecture and even fine wine, under one digital roof.

“So many of the events we write about have been canceled, so we’ve had to think of ourselves as cultural producers in our own right,” said Tom Bettridge, the online publication’s editor in chief. “We basically thought, ‘Let’s set our own calendar

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It’s Official – Paris, Milan, and London Fashion Week Are All Going Digital This Summer

NEW YORK, NY - FEBRUARY 11: Ashley Graham walks the runway at Prabal Gurung - Runway - February 2018 - New York Fashion Week: at Spring Studios on February 11, 2018 in New York City. (Photo by Presley Ann/Patrick McMullan via Getty Images)
NEW YORK, NY – FEBRUARY 11: Ashley Graham walks the runway at Prabal Gurung – Runway – February 2018 – New York Fashion Week: at Spring Studios on February 11, 2018 in New York City. (Photo by Presley Ann/Patrick McMullan via Getty Images)

It looks like we’ll be seeing a lot more digital fashion shows this summer. The coronavirus pandemic has caused the fashion industry to change its regular Fashion Week format for the next few seasons, and many major events like the Met Gala, the CFDA Awards, and the Cannes Film Festival have all been postponed indefinitely. We’ve already seen designers like Jacquemus adapt to the new normal by creating fashion campaigns shot via FaceTime starring celebrities like Bella Hadid. Carine Roitfeld even turned her CR Runway show into an online event that premiered live on YouTube, as did Vogue with its virtual event A Moment With

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